Social proof is a psychological phenomenon where people are more likely to make a decision based on the opinions of others. We encounter examples of social proof in our lives every day, even if we don’t recognize it. If your friend has ever suggested a product or service that you purchased without much thought, you’ve experienced social ...
As the world continues to adjust to the uncertainty of COVID-19, small businesses are adapting to the changing climate. We’ve seen restaurants transition into to-go or curbside pick-up, gyms hosting virtual classes, and a surge of digital products and services on eCommerce websites. Small businesses are pivoting their business models and ...
